About

Sunny Side Up is a positive, optimistic and progressive comms agency. We think of ourselves as a ‘big little agency’: small enough to be agile, energetic, original and entrepreneurial, but big in terms of the breadth of our offer, the smartness of our thinking and the quality of our delivery.

Functionally, we work across a number of sectors (food, nutrition, soft drinks, hot drinks, travel, tech, health & fitness, homewares and more). We work on a whole range of client problems, including awareness-raising, launches, education programmes, reappraisal campaigns, building movements, often using some form of endorsement as at least a start-point. We handle corporate, trade comms and consumers comms.

We won or were a finalist in the New Agency of the Year category in four different award schemes in 2017 and have been nominated or won Small Agency of the Year almost every year since, alongside a host of campaign wins and nominations.

You will love our team – bold, bright and brilliant at what they do.

  • Sunny Side Up have been brilliant PR support for Ridgeview with fantastic coverage delivered by an enthusiastic team who are so fantastic to work with and always go above and beyond 😊.

    MARDI ROBERTS, DIRECTOR OF COMMUNICATIONS, RIDGEVIEW

  • I’ve been in marketing for decades with large companies like Microsoft and smaller as well, and SSU is one of the best agencies I’ve worked with.

    THOMAS HARTOCOLLIS, CHIEF SALES & MARKETING OFFICER, ROASTING PLANT

  • Very likely to recommend, 10/10... I think SSU are fab.

    ROMY WILKIN, HEAD OF SALES, JONES FOOD COMPANY

  • The Sunny Side Up team did a remarkable job. I doubt there is an agency out there with as strong connections as they have. To have 95 fitness Instagrammers show-up and make as much positive brand noise as they did, is remarkable. The campaign delivered hugely commercially; to increase penetration by almost 10% and add more than 55,000 new households is off-the-chart, our business is delighted. Data told us Instagram was well-suited to our needs and our campaign proved this to be true.”

    ISLA HASLAM, MARKETING & COMMUNICATIONS MANAGER, DRISCOLL’S

  • The SSU Team has been outstanding in every interaction. Proactive, smart, creative and a joy to work with. They push us when they should and help us along every step of the way. Their wide breadth of ideas from traditional media to social/digital, from affinity and partnerships to contests and promotions and wrangling a bunch of terrific influencers to booth has been Fantastic!

    THOMAS HARTOCOLLIS, CHIEF SALES & MARKETING OFFICER, ROASTING PLANT

  • I would 100% recommend Sunny Side Up... the team are really committed, full of energy and enthusiasm and very easy to work with. You are made to feel like you are their only client. The coverage coming through recently has been seriously impressive too.

    JEMMA MONTUSCHI, HEAD OF SALES & MARKETING, RIDGEVIEW

  • Huge kudos to the whole SSU team for the energy, passion, commitment and results of this campaign which was genuinely disruptive and like nothing the soft fruit category has seen before.

    ROB HARRISON, COMMERCIAL DIRECTOR, BERRY GARDENS

    See case study

  • We were looking for fresh thinking, original creative and genuine enthusiasm for cherries and we found it with Nick and his team at Sunny Side Up. The campaign... will have a huge impact on both cherry lovers and would-be cherry buyers.

    MATT HANCOCK, Chair, Love Fresh Cherries

  • Hi all - really great day! Just wanted to chime in and say a great job well done by SSU. Should I be expecting a similar level of coverage each week 😉?

    WILL PARRY, SENIOR PRODUCT MANAGER, JONES FOOD COMPANY

    See case study

  • I genuinely really enjoy working with Sunny Side Up; they offer great client management, superb results and are just good people to spend time with. Three years in and they continue to deliver fresh thinking, with this year’s category-defying No Period, pants campaign testament to that.

    MATT HANCOCK, Chair, Love Fresh Cherries

  • I also wanted to say a massive thank you to you all on a job well done. You have been an absolute pleasure to work with and I have already recommended Sunny Side Up to two ex colleagues as, from start to finish, you made my job very easy and delivered what you agreed despite challenges along the way.

    MARY HORKAN, MARKETING MANAGER, PROMISE GLUTEN FREE

    See case study

  • Sunny Side Up were recommended to us, got our audience and brand from the get-go and we look forward to working together.

    GRETA HAMMEL, Global Chief Marketing Officer, Promise Gluten Free

    See case study

  • This is the first time we’ve had a dedicated marketing campaign for the Cune brand in the UK. It was important for us to find a partner who could tell the quirky story behind this historical, family-owned brand in a genuinely contemporary and creative way. We felt Sunny Side Up’s creative approach perfectly reflected the brand from day one. This is backed up by their deep sector.

    EMILY REAY, CUNE UK BRAND MANAGER, HATCH MANSFIELD

  • Sunny Side Up reenergised our comms efforts to capture interest in and raise the profile of the City Food & Drink Lecture across the media and on social media. It is a high profile industry event held at the Guildhall ever year and organised by the eight City based livery companies who are involved in this these sectors. The team has deep experience in the food and drink sector and is very on it, energetic, always constructive in their ideas and give us good value for money.

    JOHN GILES, Chair, City Food Lecture

    See case study

  • We felt Sunny Side Up smashed it in what was a very competitive pitch. They have the same energy and enthusiasm for our parks as we do and some brilliantly original ideas for the telling of our story.

    LESLEY LAWRENCE, MARKETING DIRECTOR, SHOREFIELDS HOLIDAYS

    See case study

  • Sunny Side Up are a pleasure to work with, very efficient and the results of our digital campaign on Syndol are consistently well above industry averages; to my mind they deliver best-in-class work. More than happy to recommend.

    SIMON VON SASS, MARKETING MANAGER, SANOFI

  • Having never dealt with any PR before, SSU made the experience so simple and easy for me – and I’m forever grateful! Their extremely talented team threw themselves into the world of vertical farming and I was so impressed with how informed they became on the subject. They took the time to really understand our ambitions and were extremely flexible when it came to pivoting PR focus in line with our needs. Thank you!

    ROMY WILKIN, BUSINESS DEVELOPMENT MANAGER, JFC

    See case study

  • This campaign delivered a significant commercial impact. It’s the most successful campaign we’ve ever seen for our berries, and we’re over-the-moon with the results. It was about way more than engaging with influencers, as successful as that was. This was about finding a marketing platform for one of our most underrated berries and amplifying everything that makes them so great. We have now begun the journey towards making blackberries as synonymous with healthy eating, work-outs, fitness and recovery, as blueberries.

    ROB HARRISON, COMMERCIAL DIRECTOR, BERRY GARDENS

    See case study

  • You’re 100% smashing it!

    MARK HARVEY, CCO, CHAPEL DOWN GROUP

  • The team at Sunny Side Up has responded to every challenge we’ve given them with enthusiasm. Their dedication goes beyond hitting KPIs, they really care about our brand which makes working with them a pleasure.

    BLANCA BALSERA ALONSO, COMMUNICATION AND CONTENT MANAGER UK, LASTMINUTE.COM

    See case study

  • I so value the time and passion that the Sunny Side Up team bring to Tea India. As a team with limited internal resource, and as the first dedicated UK marketing campaign for the brand, SSU made the appointment decision an easy one. They understood our goal, got the brand and matched this with fantastic strategy and creative, with brilliant results so far. I think of them as part of the team and I can’t wait to see what more we can do together with renewed energy in 2023.

    TINA SHAH, E-COMMERCE & BRAND MANAGER, TEA INDIA

    See case study

  • I heartily recommend them.

    MARK HARVEY, CCO, CHAPEL DOWN GROUP

  • I think you guys are getting some great coverage and working really well on the Roasting Plant account.

    MELANIE NICHOLS, MARKETING CONSULTANT, ROASTING PLANT

    See case study

  • Well, here we go ... I have never had such great feedback from any senior exec like this...

    SUE SHROSBREE, CORPORATE COMMUNICATIONS DIRECTOR BOSCH UK

  • The Sunny Side Up team went over and above the brief we gave them to deliver a Christmas campaign for us, with media coverage secured in top tier national titles and opening the door with some relevant influencers to add to our address book. They understood our brand from the offset and have a great enthusiasm for our world of all things cheese. This year we’re going even bigger and better.

    RICHARD SIMPSON, DIRECTOR, THE CHEESE GEEK

    See case study

  • Thank you for all of your hard work, meticulous planning, attention to detail and general brilliance in bringing all of our Villa Maria activity to life. It has been a pleasure to work with you all. When you step back and recognise just how much we've managed to squeeze in to such a short period of time, it’s frankly bonkers. Despite the tight time constraints and different time zones, you’ve all pulled through and delivered many 'perfect moments' (*sorry not sorry).

    ALEXANDER McNAIR, Brand Manager, Hatch Mansfield

    See case study

  • Nick, Harriet and team are a pleasure to work with. insightful, creative, connected and really strong results, exactly what we were looking for when we appointed them.

    MARTYN FISHER, PRESS OFFICER, BSDA

    See case study

  • From the moment we met Zoe, Nick and their team we felt a strong chemistry. The work they have previously done within the English sparkling wine sector was superb and we’re delighted they now bring that expertise, insight and original thinking to our brand.

    MARDI ROBERTS, HEAD OF COMMUNICATIONS

    See case study

B CORP

If you are also a B Corp, well done, it’s not easy is it?

We’d love to talk:
nick@sunnysideupcomms.co.uk
zoe@sunnysideupcomms.co.uk

If you’re not a B Corp, that’s cool too, and we know it’s just one tool among many. Hopefully you recognise that the corporate world can have an impact on society and the planet, through product evolution, NPD, corporate behaviour or a combination of all three.

We do not believe in po-faced do-goodery, or fanatical purity. Rather we recognise most companies are on some kind of journey and are happy to take counsel from encouraging and supportive external consultants.

“B Corp status is important to us as we want to do the right thing by the world, but it’s not why clients hire us; they hire us because we find insights which unlock growth, develop inventive & surprising creative and make a difference to their business.”

NICK WOODS, FOUNDER

OUR AWARDS

We’ve won or been shortlisted for campaigns across all the below awards schemes, across a diverse range of campaign and agency categories.

CAREERS MADE AT SUNNY SIDE UP

Join

We are proud subscribers to Ecologi.

Ecologi is a platform which businesses can sign up to in order to help reverse climate change.

It facilitates the funding of carbon offset projects and tree-planning around the world with a mission to reduce 50% global CO2 emissions by 2040 and responsibly plant billions of trees every year.  

We have subscribed to their Climate Positive Workforce plan meaning we pay cash every month for every member of our team to help fund positive environmental projects.

Founder Nick Woods says, “After looking at various options and schemes we decided Ecologi was absolutely the best for us in terms of how we can directly impact climate change positively and signed up in March 2023.” 

“They are a registered charity, we know 77.5% of our subscription goes toward climate impact, they have some fantastic companies already signed up, and seem to have their shit together when it comes to funding meaningful action.”

The Public Relations Consultancy Association (PRCA) is the PR industry’s professional body; and the Communications Management Standard is a professional accreditation all agencies worth their salt should have.

CMS combines elements of ‘ISO9001’ and ‘Investors in People’ with criteria specific to a PR and communications consultancy.

We are proud to have passed for the third year in a row in December 2022.

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