SHOREFIELD

Background

Shorefield Holidays is one of the UK’s largest family-owned UK holiday companies, offering both holiday experiences and holiday homes for sale in The New Forest and Dorset.

Objective

Raise awareness, targeting those who want to grab a slice of this beautiful part of the UK.

Strategy

Our campaign is all about discovery, adventure, experiences, the environment, natural history, water-sports and everything else easily found in this amazing location.

Activity

Our You Deserve This campaign includes media relations, influencer marketing, familiarisation trips, social media, copywriting, blogs and dedicated launch programmes for its new products, offers and wider company initiatives, achieving regular profile across national, regional, broadcast and online media, mixing travel PR with consumer lifestyle.

Results

Another long standing SSU client, each year SSU is delivering on average 150 pieces of UK staycation profile across Shorefield’s eight parks and its breadth of accommodation from luxury treehouses, exec lodges with hot tubs to shepherd’s huts to camping under the stars.

Sunny Side Up says

“Our travel team now work across one of the world’s most renowned OTAs (lastminute.com), one of the UK’s most beloved hotel groups (Hand Picked Hotels) and the brilliant Shorefield Holidays. We are connected across both the specialist travel press (both consumer and trade) and a much broader group of lifestyle media, both of which are very much required in this sector.

“Shorefield has made some significant strides in recent years, widening their portfolio, adding more premium product and generally upping their relevance and appeal… and we have done a brilliant job in making sure media know and understand this.”

Zoe Ward-Waring, Managing Director