Explore is a completely wonderful small-group adventure holiday company, with amazing holidays led by brilliant group leaders and supported by a fantastic head office team.
Having been around for approx. 40 years, they offer hundreds of trips to every corner of the world and to a wide array of adventure travellers.
However, they recognised that their comms had lost some dynamism over the last few years and brought us in to help add a little energy, panache and wit to their copy-writing, and to help their team re-discover their own writing skillz.
Cue an audit of the business, the creation of a 20-page Tone of Voice document filled less with rules and regs and more with suggestions, inspo and how-tos.