Sometimes, it’s just about the right coverage.
In the run up to heightened sales periods like Christmas, the PR brief from cheesegeek.com is simple – ensure our products are seen in the right media places to drive Christmas purchases for gifting and entertaining alike.
First time around, we stacked up a whopping 57 pieces of top tier national, consumer, regional and influencer coverage in six weeks, delivering a reach of 24 million.
The result? Almost 7,000 direct clicks from PR articles to Cheesegeek’s website, delivering 650 direct purchases, equalling more than £30,000 in sales.
This year we’re going bigger and better with exclusive cheese tastings from our chief cheese geek and a product line up to suit stocking fillers to indulgent advent calendar gift giving to ramp up the product placement further.
- 0 Direct clicks from PR articles
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“The Sunny Side Up team went over and above the brief we gave them to deliver a Christmas campaign for us, with media coverage secured in top tier national titles and with influencers. They understood our brand from the offset, our playful tone of voice and the world of cheese - this year we’re going even bigger and better.”
RICHARD SIMPSON, DIRECTOR, THE CHEESEGEEK