People

Founder / Strategy & Creative Director
Nick Woods

Founder / Strategy & Creative Director

Nick worked for leading agencies such as Weber Shandwick, Porter Novelli, Cirkle & WE Comms in a twenty-year career before founding the agency in 2016. He has led and won awards for work with businesses of all sizes, across a wide range of comms assignments and across every platform and channel. He’s not sure if he’s a creative strategist, or a strategic creative. Nick also co-founded the Creative Mentoring Project run in association with PR Week. Belfast-born, Nick is a sport-loving wannabe-polymath.
Managing Director / Head of Client Services
Zoe Ward-Waring

Managing Director / Head of Client Services

Zoe rose from graduate trainee to MD & owner of her first agency. She joined her second, Sunny Side Up, in early 2020, bringing an energy and passion for client service and team management. Her experience covers both UK and global (from her active role within the Public Relations Organisation International) and crosses retail, FMCG, food & drink, travel & leisure, homes & property and automotive. Zoe is also mum to two active little boys, an art lover and a list-maker extraordinaire.
Digital Performance Director
Aedín O’Neill

Digital Performance Director

Aedin is our gin-loving digital specialist. Google certified and passionate about helping brands find, grow and keep customers through best-in class-digital advertising strategies. With over ten years' experience in paid media, she leads all things digital across all our accounts handling both high level strategy through to managing the implementation of campaigns.

Aedín is also mum to a little girl and boy who keep her busy outside of work, CrossFit and socialising with friends.
Account Director
Harriet Evans Webb

Account Director

Harriet is an Account Director on Villa Maria, lastminute.com, Jones Food Company, Shorefield Holidays, British Soft Drinks Association, Roasting Plant and our work with PepsiCo. Before joining us she worked across travel, retail, F&B and professional service clients, from Specsavers to luxury hotel groups and the US’ largest shopping mall brand. Harriet takes pride in bringing to life creative brand partnerships and broadcast projects. Out of the office you can find her running around London, playing netball or planning her next holiday.
Account Director
Nikita Takhar

Account Director

Nikita is an Account Director who has extensive events, influencer and PR experience. She has previously worked with global FMCG brands including P&G, Jägermeister, Aussie, Lavazza and more across beauty, health, drinks, lifestyle and interiors. Events is her forte, whether it’s pop-ups in stations or running around LFW capturing those all important celeb shots - she’s done it all! In her own time, she can be found snapping away on her Nikon.
Head of Content
Lucy Gornall

Head of Content

Lucy is a talented writer and content creator across a wide variety of media types. She is a former award-winning Health & Fitness Editor (across all of Future Media’s women’s lifestyle mags) and is now a freelance writer, regularly writing for The Sun, Fabulous, Men’s Health, Men’s Fitness, Coach, Women’s Fitness and various other outlets. She specialises across a number of areas including fitness, nutrition, all aspects of consumer health and travel. Lucy is also a qualified Pre and Post Natal Personal Trainer.
Digital Performance Director
Sinéad McElhinney

Digital Performance Director

Sinead is our data Queen! A straight-A student with a degree in Actuarial Science, she has a passion for all things data and algorithms. Sinead uses her skills to analyse customer behaviour to maximise return from advertising spend. (Some may say she should analyse her own shopping habits!)

Outside of work Sinead can be found with her nose in a kindle or planning her next city break.
Account Director (Part-Time)
Tanya Binks

Account Director (Part-Time)

Tanya has gone from full-time London drinks PR to mum-of-three and part-time specialist Mrs Premium Drinks PR. Her work for us is focused on ensuring the delivery of lots of coverage across print, broadcast and online for our friends at Ridgeview, England's finest sparkling winemaker.
Account Manager
Hannah Gazzard

Account Manager

Account Manager Hannah joined us from a specialist healthcare PR agency, bringing with her a wealth of knowledge and contacts. She now works across a range of our accounts which have a health bias... Berry Gardens, the British Soft Drinks Association, PepsiCo and The Cheese Geek. With almost ten year's experience, Hannah is well-versed when it comes to media sell-ins and loves the ever-changing, diverse variety of work that comes with the job. She has a passion for food and healthy lifestyle brands, is our resident bike-geek and if you ever go to a foodie festival the likelihood is that you'll run into her.
Senior Account Manager
Alana McKenna

Senior Account Manager

Alana joined us in 2021 and works across a range of consumer and corporate clients. There is no such thing as a typical day for the 'A-Bomb' as she juggles media relations, client-handling, events, social content and more. Outside of work she’s equally busy, whether she's going to live music, lifting weights in the gym, playing with dogs, exploring London by foot, hunting out new foodie places or maybe even enjoying a cheeky drink or three.
Paid Media Account Manager
Eimear O'Neill

Paid Media Account Manager

Eimear focuses on delivering clients’ paid media strategies. She enjoys the mix of spending days digging into data, making changes in accounts and calls with clients.
Outside of work, Eimear is an avid coffee lover from an oat flat white to a simple americano, whilst keeping up to date with the latest fashion and music trends influenced by her favourite bloggers.
Account Manager
Immy Holmes

Account Manager

Immy has experience across a number of vertical sectors including luxury F&B, working on brands such as Crystal Head Vodka and Regal Rogue, and tech, setting up client briefings with Forbes and CNBC among others. At Sunny Side Up she works across Driscoll’s, Ridgeview and RAK Honey and is responsible for media outreach, partnerships, events and influencer collaborations. Outside of work you can usually find her watching football at Elland Road, training for a run she regrets signing up for, or bingeing on The Real Housewives of Somewhere!
Senior Account Executive
Bebe Dragovitch

Senior Account Executive

Bebe began her career in Melbourne, Australia, where she worked across a diverse mix of corporate and consumer clients including Guide Dogs Australia, Australia Post and Infosys before joining us.

With a current portfolio including Majestic Wine, the British Soft Drinks Association, and Jones Food Company, Bebe brings her strong media relations and content creation skills to the team, along with an energetic, positive attitude!

Outside of work, Bebe is an avid pop-culture enthusiast, staying up-to-date with the latest movies, music, and fashion trends (and perhaps following a celebrity gossip account or two!).
Account Executive
Amelia Fraser

Account Executive

Amelia completed a degree in Marketing and Branding at Nottingham Trent University before interning at Lionbridge PR in her hometown of Stamford. When she told Lionbridge she wanted to move to London, they recommended her to us (their owner is an old pal of Nick's) and we snapped her up! As an AE we are giving her a thorough grounding in a host of PR skills and business sectors and have her doing sell-ins, writing press releases, building media lists, creating content, managing communities, writing reports, helping with events and generally get stuck in across a range of clients and sectors. Outside of work, Amelia loves cooking and exploring London.
Paid Social Executive
Sophie Fox

Paid Social Executive

Sophie gained a degree in Communications & PR and a Masters in Creative Media from Queen Margaret University, Edinburgh. Meta and TikTok advertising is her forte and she enjoys applying her creative flair to test and measure ad performance.

Although she thoroughly enjoys her work, she looks forward to a night on the tiles come Saturday!
Account Executive
Julia Wehrenberg

Account Executive

Julia gained a degree in Journalism from City, University London, during which she spent a year in-house at Signify (Phillips Lighting as was), before deciding to move agency side. As a JAE she is sharpening some of the skills she learnt in-house while also adding a whole host of new ones... across writing, media relations, influencer relations and content creation. At Sunny Side Up, she works across a variety of food and travel clients including RAK Honey, Roasting Plant Coffee, Charlie Bigham's and Shorefield Holidays. Outside of work, you can usually find Julia baking up a storm or bingeing the newest reality TV show.
Paid Media Executive
Tiegan Wright

Paid Media Executive

Tiegan is a paid Media Executive with a flair for Google Ads and prides herself as the technical guru. Tiegan enjoys the fast-paced changing nature of the digital advertising sphere and seeks satisfaction from getting results for clients.

Tiegan gained a BSc in Psychology and an MSc in Marketing. Outside of work she is a qualified singing teacher who enjoys socialising and spending time in the equine industry.
Digital Exec
Amar Chander

Digital Exec

Amar studied PR & Digital comms and interned at a couple of other agencies before spending a few years exploring the world of start-ups. He’s now back with his first love, diving back into the world of PR. Happy to get stuck into pretty much any task, at SSU he does sell-ins, content creation, research and events with a particular lean into all things digital (following his start-up years and with a deliciously geeky love for AI). In a team full of dog people, Amar is also our resident cat spokesman. Outside of work, he enjoys sports, art galleries, and taking photos while wandering around London.
Finance Director (Part-Time)
Chris Lang

Finance Director (Part-Time)

Head of Numbers. Head of Financial Planning. Head of Wise Counsel. Head Scotsman. You get the picture...