More than seven in 10 soft drinks sold in the UK are now lights and diets.

The sweeteners used in these drinks are used across a whole host of food brands too, and are among the most well-researched ingredients in the world… and yet are still misunderstood, misrepresented and misreported on.

We work with the BSDA, using science, data and dietetics experts to help tell the truth about low calorie sweeteners.

Since appointment in 2021 we’ve worked with a number of ambassadors, held events for media, held IG Lives with relevant influencers, been on podcasts and run social media ad campaigns.

Our results have been consistently praised by clients across the association, and awarded increased budgets each year.

We have also subsequently been appointed by UNESDA, the European equivalent, and have seen our work rolled out to markets around the world.

More work