In summer 2023 we were appointed by Majestic Wine, the leading high-street & online specialist wine retailer.
Majestic is a brand in strong growth with a clear vision, highly skilled team and a strong understanding of both who they are and what they need comms to do.
In terms of comms, they have an established Press Office team, which we support. But the majority of our work is focused on consumer recruitment.
While the brand has some brilliantly contemporary behaviors and knowledge, the consumer profile is aging. Our job is to support paid media efforts and help bring new people to the brand.