PROMISE GLUTEN FREE
To celebrate Promise Gluten’s Free launch into Sainsbury’s and shine a spotlight on why its products are impossibly good, we signed up fitness and wellness celebrity, Louise Thompson.
We then set about leveraging her 1.2m+ social following and her media-worthiness, to spread key messaging around Promise Gluten Free taste and nutritional credentials amongst UK gluten-free choosers and must-havers (e.g. coeliacs).
This was supported by a full service press office, which saw us secure product, branded gluten-free recipe and ambassador placement across a mix of food and drink, celebrity and lifestyle press, underpinned by a gluten-free and healthy living micro-influencer campaign focused on our trapped and chooser customers.
Cue more than 75 pieces of coverage across lifestyle, national and social media with a reach of more than 12 million.
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“Sunny Side Up were recommended to us, got our audience and brand from the get-go and we look forward to working together.”
GRETA HAMMEL, CHIEF MARKETING OFFICER, PROMISE GLUTEN FREE