PROMISE GLUTEN FREE
Background
Promise Gluten free is one of Ireland’s leading gluten-free brands.
Objective
Launch Promise Gluten Free’s availability in the UK, in Sainsbury’s.
Strategy
Shine a spotlight on why Promise’s products are ‘impossibly good’.
Activity
We signed up fitness and wellness celebrity, Louise Thompson and set about leveraging her 1.2m+ social following and her media-worthiness, to spread key messaging around Promise Gluten Free taste and nutritional credentials amongst UK gluten-free choosers and must-havers (e.g. coeliacs).
This was supported by a full-service press office, which saw us secure product, branded gluten-free recipe and ambassador placement across a mix of food and drink, celebrity and lifestyle press.
This press office activity was underpinned by a gluten-free and healthy living micro-influencer campaign focused on our trapped and chooser customers.
Results
More than 75 pieces of coverage across lifestyle, national and social media with a reach of more than 12 million.
- 0 M Social following
- 0 Pieces of coverage
- 0 M Reach
“Sunny Side Up were recommended to us, got our audience and brand from the get-go and we look forward to working together.”
GRETA HAMMEL, CHIEF MARKETING OFFICER, PROMISE GLUTEN FREE
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BSDA
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