Handpicked Hotels

Background

Hand Picked Hotels is a collection of 21 privately-owned, country houses and coastal retreats, each hand-picked for their individuality. Architecturally distinctive and quintessentially British, each hotel boasts an extraordinary location, from Scotland to the Channel Islands, offering breathtaking views from wild countryside to stunning beaches and lush woodlands. 

This premium hotel brand joined our hospitality division in Spring 2024.

Objectives

• Consumer recruitment.
• Brand-building.

Insight

Brilliant service is the highest form of luxury.

Strategy

Put Hand Picked’s exceptional hospitality at the heart of all comms.

Activity

Throughout 2024, we have curated a heavyweight programme of hotel experiences across the Hand Picked Hotels’ portfolio so that media and influencers alike were able to experience first hand the difference of the Hand Picked touch. These have ranged from individual itineraries to bespoke events in partnership with Dom Perignon and ELEMIS profiling its outstanding wellness, food and wine, its top chefs and its ability to provide best in class for events and special occasions. 

Results:

A regular stream of Hand Picked Hotels’ media profile and social media advocacy with 250 pieces in 2024 and counting. 

Sunny Side Up says

“Hand Picked… even the name conjures up the kind of luxury most of us dream about.  Brilliant to be working a group like this, one with marketing nous wired through the whole organisation and with a desire to use comms to both build the brand and drive sales.”

Managing Director, Zoe Ward-Waring