Handpicked Hotels

Background

Hand Picked Hotels is a collection of 21 family-owned luxury country houses and coastal resorts across the UK and the Channel Islands.

This premium hotel brand joined our hospitality division in Spring 2024.

Objectives

• Consumer recruitment.
• Brand-building.

Insight

Brilliant service is the highest form of luxury.

Strategy

Put Hand Picked’s exceptional hospitality at the heart of all comms.

Action

We are newly-appointed by Hand-Picked (April 2024) and are currently pulling our plan together, visiting individual properties, getting to know GMs and generally getting under the skin of the brand.

This will likely be achieved by media profile, reviews, bespoke guest experiences, exclusively curated events and influencer marketing.

Sunny Side Up says

“Hand Picked… even the name conjures up the kind of luxury most of us dream about.  Brilliant to be working a group like this, one with marketing nous wired through the whole organisation and with a desire to use comms to both build the brand and drive sales.”

Managing Director, Zoe Ward-Waring