In the run-up to the festive season we set about reminding wine-lovers why Villa Maria is the only wine to be taking to get-togethers and seasonal occasions big and small, alongside launching its new global Perfect Moments campaign in the UK.
Above-the-line Villa Maria say they can’t create the perfect moment, just the wines to go with them. Below-the-line, we begged to differ with a campaign spanning influencer and media relations, digital marketing, consumer competitions and talent partnerships where we created a range of extraordinary perfect moments courtesy of Villa Maria.
To kick start the campaign we held an exclusive Autumn Masquerade dinner party at the stunning Dartmouth House. Guests were wowed by the venue dressed in an autumnal / winter wonderland masquerade theme, with all manor of entertainment throughout the evening (we’re talking magicians, to aerial performers and even ballet dancers over dinner), all creating a theatrical and first-class atmosphere.
At the centre of this was Villa Maria, with five exquisite wine varietals enjoyed throughout the evening, as well as a three-course paired dinner, with the night culminating in a surprise performance by the exceptionally talented classically trained pianist Mylenne Klass, which Villa Maria was the backdrop for.
- 30+ media and influencer attendees generated 106 pieces of organic event and brand social coverage with a combined reach of 6.2m
- 40 pieces of brand press coverage (18 of which featured Myleene) with an estimated reach 975m
Almost 6k entrants to the competition and 1.3+million meta impressions of the Villa Maria festive video content across meta and YouTube.