CHEESEGEEK

Background

Cheesegeek is a brilliant, passionate, rapidly growing DTC provider of artisan cheeses, primarily from the UK.

Objective

Drive sales

Strategy

Gifting

Activity

In the run up to heightened sales periods like Christmas, the PR brief from cheesegeek.com is simple: ensure our products are seen in the right media places to drive Christmas purchases for gifting and entertaining alike.

In 2023 we went bigger and better with exclusive cheese tastings from our Chief Cheese Geek and a product line up to suit both stocking fillers and indulgent advent calendar gift giving to ramp up the product placement further.

Results

In 2022, we racked up a whopping 57 pieces of top tier national, consumer, regional and influencer coverage in just six weeks, delivering a reach of 24 million.

This led to almost 7,000 direct clicks from PR articles to cheesegeek’s website, delivering 650 direct purchases, equalling more than £30,000 in sales.

Sunny Side Up says

“The vast majority of our work is retained and long-term in nature, but we also recognise that there are some businesses out there which see some kind of significant seasonal surge. 

“Cheesegeek is brilliant all year round but does receive a huge spike in demand in the eight weeks up to Christmas and we’re delighted to be able to help them on a project basis each year.”

Zoe Ward-Waring, Managing Director