Physique Management

BACKGROUND
Physique Management is a UK-based, professional-grade equipment brand trusted by sports medicine pros (physios etc) and male and female elite athletes across a wide range of sports (football, rugby, cricket, hockey, netball).

The brand provides all the essential recovery and healthcare products required to keep athletes fit, healthy, and competition ready.

We deliver an integrated press office spanning media relations, influencer marketing, social media management and digital advertising across Instagram and Facebook, ensuring the brand maintains a consistent, credible presence across the online and print landscapes.

OBJECTIVE
While renowned among the world of elite sport physios, clubs and membership organisations, Physique is yet to translate this awareness into everyday athletes, many of whom still suffer from niggles and minor injuries which could be avoided or managed through use of products sold by Physique.
Our objective is to raise awareness of the brand and help consumers understand that if we’re good enough for professional athletes, we’re good enough for amateurs too.

STRATEGY
Our strategic effort centres around the phrase ‘look after yourself’ i.e. we encourage amateur sports people to look after themselves, from stretching, warming-up and getting themselves strong to post-match care and understanding when they should seek professional help.

ACTIVITY
We draw on our team’s expert media relationships and social expertise to keep Physique Management firmly on the radar of journalists, consumers and industry figures.

By identifying key editorial moments such as the rugby and football seasons, alongside more product-focused opportunities like Christmas and New Year wellness guides, we create a steady stream of relevant touchpoints.
Positioning the brand as a knowledgeable, ‘always-on’ resource for recovery and healthcare – commenting on the products to use, when to use them and how to use them effectively – helped secure consistent earned coverage across both print and digital platforms.

To build further credibility, we partnered with expert ambassadors, including physiotherapists and personal trainers, who showcased the products to their fitness interested audiences. Their professional endorsements not only expanded the awareness of the products but also reinforced the brand’s authority. This was supported by proactively pitching expert commentary from the ambassadors, which were placed in relevant editorial pieces, further solidifying Physique’s reputation as a trusted industry voice.

RESULTS
Secured a total of 125 pieces of coverage with a combined total reach of 214,745,791 – spanning health, fitness and lifestyle publications including The Times, The Independent, Women’s Running and Men’s Fitness.

Influencers – 497k reach
Ambassadors – 1.52m reach
Podcasts – 10k reach

Activity was further amplified through organic and paid social content, driving engagement across Physique Management’s Instagram and paid channels.