The Meyer Group is the UK’s largest supplier of kitchenware and an established corporate global parent brand in the housewares sector.
Our brief was to launch the Meyer Accent Series; the brand’s first new range in over a decade.
Cue the A Woman’s Touch campaign, a strategy that saw us harness the power of the crafted-by-diverse-women designs, to tell range’s story and set it apart from competitors.
We kicked things off by recruiting Great British Bake Off star Ruby Bhogal to tell the brand story of female-led design, create recipe content and host a cook-along for media and influencers, that highlighted the range’s key messaging to her army of mostly female followers.
This was supported by a series of partnerships with relevant female influencers spanning mummy, food, homes and interiors, underpinned by digital product placement to drive awareness, reach and clicks to the D2C website.
Ruby’s Meyer Accent Series content had a reach of 100K, with 52k+ plays, whilst social coverage from the launch had a reach of 1m+, with press coverage for the Meyer Accent Series landing everywhere from Daily Mail, to GQ online and BBC Good Food, with a reach of 68.1m people, all of which delivered strong sales for Meyer during the first three months of launch.
- 0 k Content reach
- 0 k+ Online plays
- 0 m+ Social coverage