Following a couple of year’s of award-winning working for Berry Gardens (see here and here – link to the two Berry Gardens case studies), they were acquired by Driscoll’s, the world’s largest berry company, in autumn 2022.
While agency relationships often falter in the face of client acquisitions, we have been retained.
Our work with Driscoll’s sits on two primary pedestals: trade/corporate and consumer.
From a consumer perspective, most berries sold in the UK are own-label, whereas Driscoll’s is a really strong brand name in its own right around the world. They also offer a paper-punnet product across their berries, which obviously carries a brilliant sustainability message. Our work in 2023 has been focused on launching both these things.