Brooks

Background

Brooks is one of the world’s great running shoe companies, and if you’re into running, you likely know Brooks well. 

Brooks recognises that all runners have some kind of purpose, whether it’s headspace, a feeling or a finish line.

We are Brooks UK’s comms agency, launching shoes and helping build the brand in the UK. While we run dedicated performance activity for key shoe launches, we also manage a suitably energetic proactive news room ensuring all shoe launches still get plenty of love.

Objective

Ensure new shoes get due noise and attention and that it all fits with the ‘new Brooks’ vibe.

Activity

We have managed media and influencer relations since summer 2024 for the new Hyperion Max, Ghost Max 2, Glycerin 21, Adrenaline GTS 24, Hyperion 4, Ghost 16 and Cascadia 18.

Results

We have achieved coverage across titles like Athletics Weekly, Runners World, 220 Triathlon, Women’s Health, Women’s Running, Edd Budd, Aubrey Running, Fordy Runs, The Run Testers, Run4It, T3, The Running Channel, Top Sante and The Sun, The Independent and The Daily Telegraph.

More work

Contact