SUNNY SIDE UP RE-APPOINTED BY LASTMINUTE.COM

lastminute.com, one of the world’s leading online travel brands, has re-appointed Sunny Side Up following a competitive pitch.

lastminute.com’s website and apps in 17 languages are used by millions of users a month in 40 countries to search for and book travel and leisure.

The agency was first appointed in early 2022 and has worked primarily on UK press office activity to date.

Sunny Side Up’s brief now stretches to include press office, brand-building creative activity, and issues management support.

The account will be led by Sunny Side Up MD Zoe Ward-Waring and agency founder Nick Woods, reporting into lastminute.com’ s Head of Brand and PR, Zoe Fidler.

Zoe Fidler says, “We had a huge amount of interest in our brief but are delighted to have re-appointed Sunny Side Up. After three very successful years of working together, they have proved themselves once again in the ‘theatre of competition’ through the pitch process. They obviously understand our brand, but they also demonstrated a deep understanding of our challenges and had a clear strategy which unlocked creatives we’re  excited about.”

Nick Woods says, “lastminute.com is an easy brand to love. There is an infectious, bright pink, energetic vibe to everything it does, and it continues to attract consumers in their millions. Tapping into this energy and helping the brand behave in a way which verges on punk is key to our campaign.”

Zoe Ward-Waring says, “We have done some brilliant work with the brand over the last few years. And while a competitive pitch can sometimes herald the end of a client relationship, we saw it as an opportunity to re-establish our credentials with them and to build an even deeper partnership.

“Sunny Side Up has a long and successful track record of award-winning work for a broad range of travel brands across a host of categories (including resorts, hotels and destinations) and we’re delighted to be able to continue to do the same for lastminute.com”