SUNNY SIDE UP APPOINTED BY Polli
Delighted to welcome one of Italy’s leading antipasti brand’s, Fratelli Polli SpA, to the agency.
Polli’s Chief Marketing Officer Maria Giordano says, “Food is life in Italy, and we bring 152 years of know-how, a love for premium raw materials, strong sustainability commitments and an eye for innovation to each and every product. We think we’re the kind of product and company that British food lovers will take to their heart like they have so many other authentic Italian brands”
UK MD Nick Taylor says, “We need our comms there to work quickly and effectively. The opportunity is clear and British consumers are already choosing us and giving us extremely positive feedback.
“It felt like the Sunny Side Up team instinctively understood us, our brand and our needs. The agency is clearly experienced, passionate about our brand and can offer us a range of comms solutions which is exactly what we were looking for.”
