Sunny Side Up appointed by Physique

Physique is the country’s leading specialist retailer of sports and healthcare products to national squads, governing bodies, elite and amateur sports clubs.

Its range covers everything a professional sports team medical department would need to ensure players welfare, including: taping and strapping, pitch side first-aid, trauma care, hot and cold therapy, treatment essentials,  therapy furniture, massage mediums and tools, supports and branches, orthotics & footcare, complementary therapy, medical device technologies, as well as rehab and exercise.

The company is the official supplier of these products to organisations and teams across the country including UK Athletics, British Judo Association, Hockey GB,,England Netball, Premiership Women’s Rugby, Exeter Chiefs, Bristol Bears, Newcastle Falcons Rugby Club, Gloucestershire Cricket, Leicestershire CCC, The Royal Ballet School and a host of professional football clubs including Watford Football Club, Charlton Athletic Football Club, AFC Wimbledon and Barnsley FC.

Our brief is to drive awareness and sales among regular amateur sportsmen and women.

Physique MD @Kevin Peters says, “We have done a brilliant job over the last 26 years building our reputation and sales among the UK’s sporting elites. Amateur and individual sportspeople are also key to our business and a key area of potential growth for the business. Whether they are trying to stay fit and strong for their specific sport/ activity, or manage an injury, have a niggle, or are rehabbing something more serious, we have the best brands and products to help, all backed up by excellent customer service.”