SUNNY SIDE UP APPOINTED BY CASTLE MACLELLAN

Castle MacLellan Foods Limited manufacturer of leading artisan pâtés and parfaits, has appointed us after a competitive pitch.

Castle MacLellan is part of the Kavli UK Limited, a food company with a unique philanthropic mission: all profits are distributed to charitable causes via the owner, the Kavli Trust.

Our team will be led by Ellie, reporting into Castle MacLellan Marketing Manager Gareth Watson.

Gareth says, “Sunny Side Up were able to demonstrate their passion for our brand and we’re delighted to be teaming-up with them.”

Ellie says, “We work with several fantastic food brands from well-known foodie brands like Charlie Bigham’s | B-Corp, to fresh brands like New Covent Garden Market and a number of premium, challenger brands like Fratelli Polli S.r.l. antipasti and Tea India.

“We are delighted to welcome Castle MacLellan into the agency and look forward to helping drive both short-term performance and longer-term brand-building.

“Having had a glimpse at the new products coming through I think a lot of people are going to be paying a lot of attention to this brand.

“The fact that it is also owned by Kavli Trust obviously holds further appeal to us as an agency specifically, given our B Corps status and the organisation’s unique mission to give all profits to charitable causes.”