Written by Amar

News |

Delighted to be able to announce this one: we’ve been appointed by Brooks Running UK & I as their retained UK agency!

Lee Emanuel says, “We’ve seen strong growth YOY over the last decade, but we continue to strive to connect with existing and new runners to our brand. We are laser focused on the runner and giving them the gear they need for their run which we believe is best in class.

“Our pitch process was rigorous and highly competitive with a number of very strong agencies presenting some fantastic plans and thinking. Sunny Side Up really impressed us with their reading of our current situation, their relationships, their enthusiasm for the opportunity we have and their energy. We believe they’ll increase the eyeballs on our brand especially amongst dedicated and fitness runners”

SSU Founder Nick Woods says, “We are a team full of sports, fitness and running nuts, so getting enthused about a brand in this sector is always easy.

“But Brooks particularly stands out given its history, heritage, position and products and because its vision for the future is very aligned with our own. This is a company which loves runners of every age, ability, gender, colour and motivation and we’re excited to bring their character to life even more over the coming months and years.”