Written by Amelia Fraser

News |

Brityard, one of the most exciting new concepts in British retail, has appointed Sunny Side Up.

Newly opened on Regent Street, Brityard is part immersive food hall and retail space and part speakeasy, with bar and entertainment (music, comedy and secret cinema screenings) late into the night.

The agency will be responsible for launching the concept this month as well as building the brand in the longer term.

The account will be led by Managing Director Zoe Ward-Waring, reporting into Brityard’s Founder, Lara Gibson-Chant.

Lara Gibson-Chant says, “Brityard is home to the best of British, with ethical buying, sustainability and diversity at its heart. We find under-utilised spaces and transform them into hubs where hundreds of independent micro-communities can come together, from artisan food producers to premium drinks and up-and-coming brands.”

Zoe Ward-Waring says, “I have worked on retail brands for a large part of my career to date and, following our appointment by Majestic Wine a few months ago, it is brilliant to add an exciting newcomer to our portfolio of retail clients.

“This win fits brilliantly with our overall offer, working with both established brands and scale-ups and offering our multi-award-winning skills to both.”