Written by Amar

News |

As reported in PRovoke Media and PR Week, BEST Cereal, the UK’s fastest-growing cereal brand has appointed Sunny Side Up to support on trade and consumer PR.

BEST Cereal was created by The Sidemen, in association with renowned cereal-maker Mornflake, and launched in February 2024 exclusively in Tesco. It sold more than 300,000 boxes in its first five weeks, quickly making it Britain’s fastest-growing cereal brand.

Sunny Side Up’s brief covers a range of corporate, trade and consumer comms activities.

The account will be led by agency Founder Nick Woods and Account Director Nikita Takhar, reporting into The Sidemen’s Manager, Jordan Schwarzenberger

Jordan Schwarzenberger says,“BEST is a great product, and with it, we had a successful launch following brilliant comms support from Nick, Nikita and our team at Sunny Side Up. We’re delighted to have them as part of the gang.” 

Nick Woods says, “BEST is a great product, undoubtedly, but you don’t have to know too much about the people behind it to understand that they are among the biggest shakers in the industry.  Jordan and his team bring an energy, agility and comfort-with-speed that a lot of brands could learn from. It’s exciting to be on board.

“Our Food team now works with some of Britain’s most loved and fastest-growing  brands, from renowned brands like Charlie Bigham’s and BEST to wholesale (New Covent Garden Market), fresh (Driscoll’s, Leaf Salad, Homegrown Salad and British Cherries), vertical farming (Jones Food Company), DTC (cheesegeek) and events like the City Food & Drink Lecture.