SSU SPONSORS CITY FOOD & DRINK LECTURE 2026

The City Food & Drink Lecture is a really welcome moment in the industry annual calendar.​
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This year, the focus of Professor Susan Jebb’s lecture was whether we can be healthier in the next 25 years than we have been in the last 25.​
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Interesting to compare where we were with smoking (anyone else remember smoky pubs with a shudder?) and where we are now versus where we are with food and where we might be in 25 years time… ​
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It’s both a fair and unfair comparison at the same time, but who knows, maybe we’ll look back and shudder just as hard at the volume of HFSS and UPF foods we used to consume? ​
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And from a sector perspective it is interesting to take a step back and try to work out which big food companies will be the (disappearing) Blockbuster of tomorrow, which will be the (pivoting) Netflix and which scale-ups will emerge to take leadership positions.