SSU GETS ANOTHER SHORTLISTING, THIS TIME AT THE 2026 PRCA DARE AWARDS

Written by Sunny Side Up

News | May 27, 2026

We are thrilled that our work for Majestic Wine has been shortlisted for Integrated Campaign of the Year in this year’s PRCA DARE Awards.

This is on top of two previous shortlistings for the same campaign:

Drinks Business Awards 2026, for Social Media Campaign of the Year
SABRE Awards 2026 for EMEA Retail PR Campaign of the Year.

MD Zoe Ward-Waring says, “To see this campaign shortlisted across EMEA and UK awards schemes, awards run by both the PR and drinks industries and in both integrated and social media categories is testament to how strong a campaign it was.

“We love working with Majestic, they’re passionate about wine, passionate about delivering commercially and passionate about doing good work, all of which we share.

“Big thanks to the PRCA DARE judges for also recognizing this campaign’s creativity, delivery and results.”