SUNNY SIDE UP APPOINTED BY BARK UK

BARK UK, the British arm of the biggest dog toy subscription brand in the US, has appointed us after a four-way competitive pitch.

In the US, BARKBOX, INC. is a monthly subscription service that delivers a creatively themed box of toys and treats, thoughtfully designed to satisfy every dog’s unique playstyle. The company’s goal is to provide a curated and exciting experience for both dogs and their owners, with products tailored to the dog’s size, age, and dietary needs.

In the UK, BARK offers a collection of fun, durable dog toys built for tail wags and tough play, available across retailers including Pets at Home, Jollyes and J Sainsbury. Each toy is developed with BARK’s rigorous safety standards and thoroughly tested to ensure it’s both safe and satisfying for every type of playstyle.

Our team will be led by Senior Account Director Ellie McLeod, reporting into BARK’s International Marketing Manager, Rosie Dixon.

Rosie says, “In the US, we’re pretty much a household name among dog owners, and we have ambitions to reach the same level here in the UK.

“From the pitches we saw, we felt Sunny Side Up had the strongest combination of understanding our brand, our audiences and original, fun creative that we think will help us cut through. The fact they’re all dog-mad doesn’t hurt either!”

Ellie says, “This agency has been built on working for brands we really believe in, whether that’s Charlie Bigham’s, lastminute, Brooks, Majestic Wine or any of the challenger brands we also work with, and BARK is another.”