Founder, Nick Woods comments on ‘Travel needs more activism, not less’
Loudly and proudly standing up for something can be positive for a brand if done correctly, argues Sunny Side Up’s Nick Woods
“I agree with my old boss Steve Dunne in his latest column, that being derogatory about consumers, customers and clients is probably not the smartest thing to do.
But while I have a lot of time and respect for Steve, I really disagree with the thrust of the rest of the column, in which he condemns brands for straying out of their lane and taking leadership positions on societal topics.
My view: too many travel/tourism brands are locked in a cycle of discounting and deals as their primary marketing ‘strategy’ and a bit more activism could work wonders for those willing to dare.”
View the full piece on Travel Weekly.