EUROPEAN RECOGNITION FOR OUR WORK WITH MAJESTIC WINE

Written by Sunny Side Up

News | May 22, 2026

Our work with Majestic Wine has been recognized as one of the five strongest retail PR campaigns of 2025/26 by PRovoke Media in its Sabre Awards 2026, the pre-eminent PR awards scheme for EMEA.

The award ceremony is in late May.

This is on top of two previous shortlistings for the same campaign:

Drinks Business Awards 2026, for Social Media Campaign of the Year
PRCA DARE Awards 2026, for Integrated Campaign of the Year

MD Zoe Ward-Waring says, “This campaign has already secured strong recognition in the UK, but for it to now be recognized as one of the best retail PR campaigns across the whole of EMEA is just phenomenal.

“Huge thanks to the whole team at PRovoke and to the judges for the recognition, as well as to the talented team at Sunny Side Up and our smashing client team, we’re looking forward to the awards night!”