BROOKS RUNNING X SSU = OUTRAGEOUSLY GOOD EDITORIAL
PHEEEEEEENOMENAL WORK by our Brooks Running team recently as we launched the #GlycerinFlex and #Glycerin23 into the UK…
Results so far: 18 pieces of coverage with a combined reach of 144 million.
Highlights include standout features in the #DailyMail and multiple pieces in #TheSun, with both shoes name-checked in the headlines and receiving glowing recommendations to readers.
We also secured reviews in #RunnersWorld and #WomensRunning, as well as #TheRunTesters for the launches, putting the Glycerin range in front of the audiences who are most passionate about running.
Every piece speaks highly of both shoes, which is a testament to the quality of the product and the relationships our team has built with journalists and creators across running and consumer media.
The Sun: “As you might expect, I’m giving double thumbs-up to the Brooks Glycerin Flex.”
Daily Mail: “Using the Brooks Glycerin 23 is like running on clouds – they are so comfortable, you almost forget you’re even wearing shoes.”
The Sun: “The Glycerin 23 does exactly what it’s designed to do – provides the softness us heavier runners crave without sacrificing responsiveness. If you’re seeking distraction-free, easy miles, I’d wholeheartedly recommend buying these.”
Runners World: “In so many ways, this shoe could be Brooks’ biggest flex so far.”
Women’s Running: “It’s (Glycerin 23) the kind of shoe that feels comfortable straight out of the box and remains consistent over longer distances.”
